Corporate & Business Strategy

Build the Foundations for Success

The decisions a business makes at a strategic level are vital when it comes to creating, maintaining and leveraging your competitive advantage. This means that ensuring your business has the right strategic foundations, is essential for your business to realise its full potential. At Certius, we help you to clarify your company’s vision, define your goals and ambitions, and define the right strategy for long-term success.

Execute Your Strategy
In order to help you best execute your strategy, Certius will assist you in the production of a cohesive business plan, outlining the priorities for the activities to be undertaken, and validating each of these individually with key internal stakeholders. We also work closely with you to construct a multi-year implementation strategy, defining how and when initiatives will be phased in.

Case Studies

Avin Ride Hailing App

Avin, an IT company and subsidiary of Mellat Bank Group, planned to enter the Iranian app based ride hailing market. With an established market leader, in the form of Snapp, as well as competition from other businesses fighting for a share of the market, convincing passengers to switch from their existing service providers proved a key challenge