Our Background & Values
Certius is a consultancy which helps companies identify and assess business opportunities, establish their business in Iran, define business winning strategies, and thrive over the long-term. We are a team of senior European and Iranian professionals with a wide range of management and consulting experience, across both a number industries and geographies.
Guided by our core values of integrity, business competency, and service excellence, we have a history of supporting local and international companies in the Iranian market. This puts us in a unique position to help your business thrive.
Unlock the Potential of the Iranian Market
With an underserved market of 78 million ready to spend consumers, and the Middle East’s second largest economy, Iran represents an untapped opportunity for many businesses. Brand adoption and an appetite for innovation are also characteristics of the country’s culture, with over 60% of the population under the age of 30, and one of highest ratios of education in the region.
A promising year on year GDP growth outlook of over 4%, an educated, aspiring workforce, and limited competition, clearly indicates that now is a great time to grow your business in Iran. Additionally, with the country’s opportunities outweighing any difficulties posed, businesses who act now will reap the rewards by carving out strong market positions.
It remains however crucial to recognise both the complexities and intricacies involved in harnessing the potential Iran has to offer. This is where Certius can help. Our expert knowledge and intimate understanding of the market, and its challenges, will undoubtedly help mitigate ‘emerging market’ and Iran specific issues that new entrants to the market are likely to face.
Other dnaunion Companies
We work with a wider group of high caliber, Iranian-based, professional agencies in the marketing, research and communication space. Together, we deliver high quality services, of international standards, for the Iranian market.
AAV Marketing School
We harness the talents and experiences of an empowered, forward-thinking team of experts, to deliver high quality services, for both local and international businesses in Iran.