Overcome the Sales ‘Bottleneck’

For many FMCG businesses, getting products into the hands of customers and end-customers presents a major challenge. With hyper and supermarket outlets covering only a minor share of the market sales in almost every mass consumption category, Certius helps your business answer the key route-to-market questions regarding: identifying the most efficient sales and distribution system; finding the best way to achieve the necessary mass coverage; and analysing the tradeoffs of building your own sales force versus working with distributors.