Facilitate Informed Decision Making

We believe that effective management requires a profound understanding of your consumers; responding quickly to dangerous competition calls for comprehensive competitive intelligence; and adequate data quality is essential for sound business and marketing analysis, and performance measurement. We help your business acquire the right data and insights to facilitate informed tactical and strategic decision making.

Help Provide Reliable Consumer & Competition Data

Certius help you to ensure that you have all the market, consumer and competition data which you need to manage your business. To do this, we with work with you to: improve data and research tools availability and quality; assess market research agencies for suitability; and support you in engaging with research agencies.

Create a Market Research & Consumer Insights Master Plan

As part of our services, we provide a market research and consumer insights master plan which outlines: the external data needed to manage the business; a definition of data quality; the advisable level of data granularity; suitable periodicity of the data; data sources in Iran which best fit your company’s requirements; and total cost per year of data acquisition and insights generation.

Turning Data into Insights

We help you integrate external and internal data, identifying patterns, extracting insights, and turning them into actions for your business. By defining clear objectives, outlining clear priorities for your data, and examining the wider context, we help deliver the insight required to make data-driven tactical and strategic decisions.

Help Provide Reliable Consumer & Competition Data

Create a Market Research & Consumer Insights Master Plan

Turning Data into Insights

Case Studies

Ramak Dairy Market Research & Intelligence

For all businesses, market research and intelligence are consistently required to make informed strategic decisions, identify and mitigate risk, and determine new and emerging business opportunities. Unfortunately, it is often the case that data in the Iranian market has limited availability and can often be imprecise. This means that producing useful business insights can often require a specific approach to marketing intelligence.

Ramak, a Shiraz based leading dairy company in the South of Iran, did most of its market research internally, but were unable to produce many of the insights they needed. The challenge for Ramak was how to procure sufficient and reliable external data.

Ramak Dairy Market Research & Intelligence

Other Services

Appreciate a Complex Market

Having a comprehensive understanding of a market is a key prerequisite to wider strategic planning. Having been largely isolated from the international community for so many years, it is no surprise that the Iranian market operates with highly country specific rules and drivers. At Certius we help you understand each of these, so you can make the best decisions possible for your business.

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Other Services

Appreciate a Complex Market

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