Adapt Your Brand to Local Circumstances

We help your business ask the right questions to help you develop your marketing and brand strategy. These include: how does the Iranian consumer relate to categories, brands, and foreign and local companies; how do you build a brand in a country with significant restrictions on what you can show in advertising; is there anything from your portfolio of international advertising material that you can use in Iran, that will comply with legal requirements and adapt to cultural sensitivities; how do you plan your media strategy effectively when media usage data are scarce and unreliable; how do you reach your audience when foreign satellite TV channels are forbidden for advertisers but widely watched by your target consumers; and which advertising and media agencies have a clear, effective and, above all, transparent operating model and fee scheme?

Certius helps companies to navigate each of these delicate challenges, by providing: an understanding of the market, consumers, competitors and the regulatory and cultural environment; an understanding of the fundamentals of brand building and consumer engagement in Iran; access to the necessary reliable, critical market and consumer research data; full strategic and executional marketing plans; optimal brand positioning, assortment, pricing, brand building and brand activation plans; marketing budget estimates; and executional support in dealing with advertising, media and market research agencies.