Rahmani Group Empower Marketing Team

Provide Foundational Marketing Knowledge to Empower Teams

Year

2017

Key Deliverables

Marketing Training Modules
Best Practice Analysis

The Challenge

Upskill a Recently Expanded Marketing Team

Rahmani Group’s well-known brand ‘Mani’, represents the majority of the packaged nuts and dried fruits business within the group’s food division. They had developed an aggressive growth strategy with the launch of serval new brands of various food and beverage categories. To help facilitate the new strategy, the business had recently hired a series of young, ambitious marketers who, despite their passion and a few years marketing experience, lacked a strong skills foundation.

The Challenge

Upskill a Recently Expanded Marketing Team

Year

2017

Key Deliverables

Marketing Training Modules
Best Practice Analysis

The Work

Train an Experienced Team of Marketers

To help develop the skills of the newly expanded team, and improve the efficacy of the departments as a whole, Certius conducted a series of training workshops. These covered a number of key concepts including marketing strategy, brand positioning, advertising, innovation, and market research. Each training unit included both lectures and group work, examining international best practices, case studies from similar industries, and learnings from leading international companies.

The Impact

An Empowered Marketing Team, Ready to Deliver

As a result of Certius’ work, Rahmani Group’s young marketing team are now able to do deliver first-class consumer marketing based on a much deeper understanding of key marketing tasks as well as global best practice.

Next Case Study

Adjust to Iran’s Changing Retail Trade Dynamics & Competitive Situation

Under the well-known Mani brand, Rahmani Group’s food division is the market leader in packaged nuts and dried fruit. The company did not yet have a dedicated trade marketing function, with these responsibilities failing to the marketing team to deliver. With Iran’s rapidly changing retail trade dynamics and competitive situation, manufacturers are becoming increasingly required to differentiate their plans by trade channel and in some cases by customer. To succeed, Rahmani Group realised that building a first-class trade marketing capability would be critical.