- Project Coordination with International Partners
- Market Research Validation of Brand Positioning for the Iranian Market
For over 40 years, Fouman Chimie Behdasht have been developing their range of consumer products, manufacturing these to exacting standards, in their own state-of-the-art facilities. They have established a presence in several categories across the personal care market, with their Caspian brand being the clear market leader in the Iranian hair spray category. In order to drive cross-category growth for the Caspian personal care business, FCB needed to re-define its optimum brand positioning for the Iranian market. To deliver this, FCB decided to work with the brandgym, a London-based brand agency, and Coley Portel Bell, a global design agency. The project required close cooperation and coordination between the brandgym, Coley Porter Bell, and Fouman Chimie Behdasht’s Iranian management and marketing teams. The challenge was to localise the brandgym’s and Coley Porter Bell’s work to ensure that it resonated with Iranian consumers and meets the needs of the local market.
For over 40 years, Fouman Chimie Behdasht have been developing their range of consumer products, manufacturing these to exacting standards, in their own state-of-the-art facilities. They have established a presence in several categories across the personal care market, with their Caspian brand being the clear market leader in the Iranian hair spray category. In order to drive cross-category growth for the Caspian personal care business, FCB needed to re-define its optimum brand positioning for the Iranian market. To deliver this, FCB decided to work with the brandgym, a London-based brand agency, and Coley Portel Bell, a global design agency. The project required close cooperation and coordination between the brandgym, Coley Porter Bell, and Fouman Chimie Behdasht’s Iranian management and marketing teams. The challenge was to localise the brandgym’s and Coley Porter Bell’s work to ensure that it resonated with Iranian consumers and meets the needs of the local market.
- Project Coordination with International Partners
- Market Research Validation of Brand Positioning for the Iranian Market
