Create the Best Partnerships for your Business

When assessing potential partners, we conduct an options analysis including a top-line overview of implications of each choice. By working with your business and holding strategy workshops, we are able to create an agreed list of accepted cooperation models and design a set of partner criteria to further refine the search. This allows us to define a pool of potential partners, analyse their relative advantages and disadvantages, and create a recommended shortlist for your business.

Once potential partners have been identified and assessed, the next step is to design an engagement strategy and action plan. Certius help your business to clearly outline recommended timescales, and ownership over each phase. We then conduct a SWOT analysis of your business, complimenting this with a sales deck. These can then be presented to potential partners to gain buy-in. We facilitate face-to-face meetings with shortlisted partners, where we clarify the legal and financial options and implications of partnering with a local Iranian company. In addition to this, we support you throughout the negotiation process, assisting top management and the negotiation team; and evaluating negotiation results.