Overcome the Sales ‘Bottleneck’

For many FMCG businesses, getting products into the hands of customers and end-customers presents a major challenge. With hyper and supermarket outlets covering only a minor share of the market sales in almost every mass consumption category, Certius helps your business answer the key route-to-market questions regarding: identifying the most efficient sales and distribution system; finding the best way to achieve the necessary mass coverage; and analysing the tradeoffs of building your own sales force versus working with distributors.

Develop Your Route-to-Market Strategy

Based on our sound understanding of retail and wholesale structures in Iran, we help you develop, optimise and implement your route-to-market approach. We do this by: defining channel priorities and strategies; the coverage of the relevant retail universe; customer classification; distributor management; sales force management; route planning and optimisation; customer service packages; and logistics optimisation.

Streamline Sales Operations

We work closely with your business to develop and strengthen your sales execution, focusing on advancing front line sales operations to ensure more autonomous management and maximised cash flow generation. By building sales team capabilities and integration, Certius helps ensure your sales organisation becomes a key competitive advantage for your company. We empower them with the skills, knowledge, and tools to become both truly business development orientated, and provide outstanding retail execution.

Develop Your Route-to-Market Strategy

Streamline Sales Operations

Case Studies

An International Beverage Company RTM Model

A leading international beverage manufacturer, with a long history of operating in Iran, was in the process of re-defining its market approach. As part of their new plan, they were looking to take more direct control over their sales operations. They were however unclear as to the best approach and management strategy for modern trade, and hotel, restaurant, and cafe channels

An International Beverage Company RTM Model

Other Services

Adapt Your Business Strategy to Iran

Depending on the success factors for your industry, it is advisable that your international business strategy is localised and adapted to Iran. We help your business adapt your strategy to cater for: the distinct tastes of Iranian consumers; the relative strengths and weaknesses of local incumbents; the difficulties reaching the shopper in a highly fragmented retail market; and the relative merits of importing intermediate goods as opposed to producing them locally.

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Other Services

Adapt Your Business Strategy to Iran

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