Appreciate a Complex Market

Having a comprehensive understanding of a market is a key prerequisite to wider strategic planning. Having been largely isolated from the international community for so many years, it is no surprise that the Iranian market operates with highly country specific rules and drivers. At Certius we help you understand each of these, so you can make the best decisions possible for your business.

Understand the Market & Chosen Category

We work to help you gain a clear understanding of the economic, political, regulatory, cultural, and societal factors of the Iranian market that could impact your business. Despite businesses’ needs for reliable data, it is seldom available in Iran. We therefore base our studies on our own proprietary in house research capabilities and credible data sources, such as Retail Audit, TGI and others. Through our in depth market category analysis, we provide your business with the relevant key facts about consumers, customer segments, shoppers, trade and potential competition.

Assess Competitors & Identify Your Key Advantages

By assessing and comparing the key strengths of your business, we are able to formulate strategies, and overall objectives taking into account the key facts and business drivers of your category.

Determine Opportunity & Risk

Our knowledge of the Iranian market, and different market categories within it, allows us to identify, scope, and quantify different opportunities for your business. By determining and mapping out potential risks of various strategies, we play a key role in helping your company choose the best approach for the Iranian market.

Understand the Market & Chosen Category

Assess Competitors & Identify Your Key Advantages

By assessing and comparing the key strengths of your business, we are able to formulate strategies, and overall objectives taking into account the key facts and business drivers of your category.

Determine Opportunity & Risk

Other Services

Make the Best Investment Decisions in Iran

When expanding into the Iranian market, any investment decision requires in depth understanding and clear analysis of the various opportunities available. At Certius will help you determine the relative merits of each, from fully owned greenfield investment through to Partnership, M&A or JV.

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