Win in the Store, in the Channel & with the Customer

At Certius, we examine sound data and insights on consumer (shopper) motivations and purchasing behaviour inside a store. We evaluate the specifics of different sales channels, and conduct time-trend analysis, allowing us to help you build data-driven build programs to generate more sales per store.

Controlling the point of sale, and activating your brand in all channels, is more important than ever before in maximising selling potential. We help you define the point of sale ‘Picture of Success’ by analysing key and data to identify the optimal assortment; price; shelf layout and displays; and purchase triggers. We then support your company in gaining full control over the point of sale execution, perfectly implementing planograms; must-stock-SKU lists; point of sale material; and category management programmes with retailers.

We help you build trade marketing capabilities by diagnosing your business’ current capabilities; comparing them to best practice benchmarks and category success factors; and designing your optimal trade marketing organisation, skills, processes, and tools. In addition to this, we train your team in a sequence of practical courses in basic and advances trade marketing skills.