Invest in Marketing and Sales Capabilities to Drive Growth

In today’s economic climate, a business’ growth is both more important, and elusive, than ever before. The clear link between investment in marketing and sales capabilities, and a company's above-market growth, means that it is essential that companies harness the potential of marketing and sales to drive better results.

Understand your Current Capabilities

We begin by diagnosing your company’s current capabilities across seven key areas including: tools, resources, processes, organisation, skills, accountability, and integration. In doing so, we make an objective skill assessment of the marketing, sales, and trade marketing departments, assessing competency and fit for their respective functions. We then benchmark current capabilities against international best practice, conducting a gap analysis to identify the areas where improvements need to be made to deliver your strategy and drive the business.

Capability Building & Transition Plan

Based on the findings of our gap analysis, we design the optimal, tailored capability system. We define organisation, required functional skills, optimal processes, and meaningful KPIs to measure contribution to the business. We then create a capability building plan, designed to improve the performance of your company. This includes upskilling and improving efficiencies by focusing on training, recruitment, processes, and resource allocation. Finally, we provide a transition plan and change management support, outlining how your company can best execute on the capability building plan.

Tailor-made Training Programme

Training is an essential component of upskilling your workforce and empowering them to deliver real value for your business. Certius helps your company deliver, by creating training programmes tailored to your business needs. These range from helping build internal training academies, to coaching future trainers, and are based on real business case studies, with a clear measurement of skills improvement after training.

Understand your Current Capabilities

Capability Building & Transition Plan

Tailor-made Training Programme

In addition to our capability training, as part of improving our clients’ marketing excellence capabilities, we also start by analysing our client’s current capabilities across the 6 key pillars shown above. We then design a programme, tailored to the clients needs to help them improve in each of these areas.

And for clients looking to improve their performance in sales and trade marketing, Certius’ improvement plan focuses on building capabilities across the above 6 pillars in order to create and sustain a long-term competitive advantage for the business.

Other Services

Build the Foundations for Success

The decisions a business makes at a strategic level are vital when it comes to creating, maintaining and leveraging your competitive advantage. This means that ensuring your business has the right strategic foundations, is essential for your business to realise its full potential. At Certius, we help you to clarify your company’s vision, define your goals and ambitions, and define the right strategy for long-term success.

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