Trade Marketing

Win in the Store, in the Channel & with the Customer

As a business evolves, the role of trade marketing becomes increasingly important. It is therefore essential that your business has a clear understanding of shopper motivations and behaviour, as well as channel dynamics and customer segments. Certius help you build channel and customer specific category growth strategies; tailor your assortment, sizing, pricing, promotions, and in-store-activation; and empower your sales force to generate sell out from stores.